Partner With Self Made

Build the next chapter with us.

Self Made has progressed beyond being simply an idea. The brand direction has been established. The product collection has been selected. Manufacturing and sourcing have been identified. The initial inventory plan has been prepared. The direct-to-consumer retail channel is being developed.

We are now opening discussions with selected investors and strategic partners who believe in the potential of building Self Made into a recognised South African fitness and lifestyle brand.

Explore the Opportunity

Current Commercial Position

Where Self Made stands today

First Planned Collection

Approximately 935 units

Initial Product + Freight Order

Approximately US$12,694

Location

Stellenbosch, South Africa

Business Model

Direct-to-Consumer E-commerce

Market

South Africa First

Direct to Consumer

Self Made's initial sales channel will be its own e-commerce platform.

Brand Control

Self Made owns and controls the customer experience.

Customer Data

Purchasing behaviour informs future products, sizes, colours and replenishment.

Inventory Control

Successful styles can be reordered based on actual demand.

Direct Customer Relationship

Self Made builds its own audience rather than relying entirely on third-party retailers.

Scalability

The business can reach customers nationally without initially carrying the fixed overhead of physical stores.

Who We Are Building For

Primary Customers

Women who train at gyms
Active professionals
Fitness enthusiasts
Runners
Pilates customers
Yoga customers
Women purchasing athleisure
Personal trainers
Fitness influencers
Women starting or restarting their fitness journey

Self Made is positioned between:

Functional Performance Wear

Fashion-Led Active Lifestyle Apparel

Growth Roadmap

Phase 01

Launch

· Launch e-commerce
· Introduce first collection
· Build initial customer community
· Generate real sales and product data

Phase 02

Build

· Increase digital marketing
· Develop fitness ambassadors
· Develop trainer and gym relationships
· Replenish successful products
· Introduce new styles and colours

Phase 03

Scale

· Increase inventory
· Introduce larger collections
· Create selected retail relationships
· Develop pop-up opportunities
· Increase national brand awareness

Phase 04

Expand

· Explore Southern African markets
· Regional e-commerce
· Exclusive product ranges
· International online sales opportunities

Invest in Self Made

Choose the level at which you want to build with us.

Launch Partner

R300,000.00

Indicative ownership

approximately 9.1%

Potential Deployment

Initial stock
Import-related costs
Packaging
E-commerce launch
Marketing
Content
Working capital

Discuss R300,000 Investment

Growth Partner

R600,000.00

Indicative ownership

approximately 16.7%

Potential Deployment

Initial inventory
Import / logistics costs
Stronger marketing launch
Digital advertising
Ambassadors / influencers
Content
Working capital
Stock replenishment

Discuss R600,000 Investment

Strategic Growth Partner

R1,000,000.00

Indicative ownership

approximately 25%

Potential Deployment

Deeper inventory
Replenishment capability
National marketing
Influencer partnerships
Brand activations
Pop-ups
Logistics and fulfilment
Working capital
New product development

Discuss R1,000,000 Investment

Indicative figures based on an editable R3,000,000 pre-money valuation framework. Final terms subject to negotiation.

What level of investment are you considering?

Enter an amount in South African Rand to see your indicative ownership.

Your indicative ownership

9.09%

R300,000 = 9.09%·R500,000 = 14.29%·R600,000 = 16.67%·R750,000 = 20%·R1,000,000 = 25%

This calculation is provided for discussion purposes only and does not constitute an offer of shares or financial advice. Final valuation, ownership, shareholder rights and investment terms are subject to negotiation, due diligence and formal legal agreements.

Financial Investor

For investors primarily contributing growth capital.

I'm interested in investing

Strategic Partner

For a partner potentially contributing capital plus expertise, relationships, distribution, retail access, marketing, operations or other strategic value.

I'm interested in partnering

Operational roles, remuneration, ownership, voting rights and decision-making rights are separate matters to be negotiated and formally documented.

Request a Meeting

All enquiries are saved and reviewed by the Self Made team.

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